February 2017

Is it possible? Can hearing aids be…sexy?

Is it possible? Can hearing aids be...sexy? Do you think hearing aids can be sexy? For most people, that answer is a resounding "no." Good communication can be sexy! Maybe you're already conjuring up visions of hearing aids past like the one your beloved grandpa (rest his soul) wore when you were just a kid. It resembled a boxy transistor radio with a tangle of wires and a big ear plug in a shade of beige that wouldn't blend with anyone's skin color. Those body-worn hearing aids looked clunky and awkward and had technology to match with poor sound quality and lots of feedback whistling. Wearing one of them was instantly aging, and they contributed to the now outdated idea that hearing aid wearers were old and worn out. Not just for old folks While hearing loss can be part of the natural aging process for millions of Americans, our noisy world is challenging the connection between advanced age and hearing loss. For many Generation X-ers born in the 1960s and 70s, excessive noise while growing up was a way of life. Portable Walkman radios with headphones, loud hair band arena concerts and little awareness about the dangers of noise exposure mean hearing loss isn't just a problem for our retired Baby Boomer parents. Even young college students struggle with understanding in noisy environments thanks to hidden hearing loss which is undetectable in its earliest stages with most hearing tests. Even though many of us know hearing loss isn't just for the old, the most effective treatment, hearing aids, still carry a negative stigma. They can...

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