"They have hearing aids, but still don't hear me!" Have you found yourself saying this before? Or more frequently now during the Covid-19 quarantine? Or asking your spouse, parent, friend, etc. with hearing aids if they have them in? It may not be them... it might be your conversation style... just track with me for a minute (even us in the hearing industry need these reminders too). Hearing aids are just that, AIDS. Those with hearing loss are doing their part by wearing their hearing aids, now those of us around them have to do our part to help them hear.  Communication has 2 parts! Communication, regardless of who with, is a two-way process. Each person has their part to play. When one person isn’t effectively doing their part that’s when breakdown and frustration can occur.  When someone has a hearing loss, the communication partner may need to take extra steps or ownership to ensure good communication strategies are being used so both are able to equally participate in the conversation. Lets swap shoes for a second. You're the person with a hearing loss having a conversation at a restaurant... (don't touch that volume dial). You can also view the video on Youtube here. https://youtu.be/PbBZjT7nuoA What did you notice? How did you feel?  Hearing aids can do a lot to make sounds louder and clearer, but even the best hearing aids can't make hearing perfect or compensate for poor communication. This is why you are so key to the conversation.  Walk...